Primo shag is a new-generation felt shag rug created to meet the design trend of luxurious and innovative textures in today's interior decorating schemes. Our skilled craftsmen in India create this beautiful hand-knotted felt shag rug by inter-weaving multiple dynamic, centimeter-thick, 3-inch high strands of the highest quality felted wool from New Zealand. The sophisticated, elegant, and richly-textured surface of this artisan-quality felt rug is enhanced by the finest natural wool yarns, hand-selected by us for a designer-quality look and feel. The soft felt shag strands are subtle, yet command attention in every room; complementing interiors from traditional to ultra-modern. These rugs are a logical and artistic evolution of the eyeball shag.
