Employee Spotlight: Brad – Director of Sales

At ModernRugs.com, our relationships with clients are just as important as the rugs we create. That’s where Brad, our Director of Sales, plays a vital role.

Brad works directly with clients on a variety of projects while also helping shape our overall sales strategy. His goal? To make sure every interaction with ModernRugs.com is a great experience, from first conversation to final delivery. He also works closely with our sales team, guiding them in meeting client expectations with creative, genuine solutions.

As a self-described “people person,” Brad thrives on building strong client relationships. Whether it’s through daily communication, problem-solving on a tight deadline, or catching up face-to-face during his travels, he makes it easy for clients to trust that he’ll do everything possible to bring their vision to life. “I think my clients know they can come to me for anything,” he says. “Some even text me during the holidays, which always feels special.”

While sales is often thought of as purely transactional, Brad believes it’s deeply creative. Balancing budgets, timelines, and design goals requires patience, tolerance, and adaptability. His background in political science—specifically public policy—helped him develop a unique perspective on negotiation and collaboration. “I learned how important it is to make sure everyone feels heard—both clients and colleagues,” he explains.

Brad’s favorite projects are the ones where a client’s creative vision comes to life. “It’s about making sure their idea translates perfectly from concept to reality,” he says. To achieve this, he keeps communication flowing between design, production, and clients, ensuring expectations are clear and adjustments can be made smoothly.

For Brad, the best part of working at ModernRugs.com isn’t just the projects—it’s the people. “My colleagues are incredibly talented, knowledgeable, and organized. I consider them friends, not just coworkers.”

His philosophy is simple but effective:

 “Be like water. Still and calm when necessary, and full of furious momentum when the time calls for it.”

It’s a mindset that allows him to stay adaptable and effective in the fast-paced world of custom design.

We’re proud to have Brad leading our sales efforts with both creativity and care, making sure every client’s journey with ModernRugs.com is as seamless as the rugs are beautiful.