What is Felt? Simply put, felt rugs are made of matted, often recycled, wool. Once matted, the wool can be compressed into any shape or thickness to create these innovative, trendy rugs. Felted shag area rugs are very popular because of their durability, ease of cleaning and unique style. While a regular shag rug gives you a nice, cozy atmosphere in the room, only a true wool felt rug can give your feet that unique feeling of walking on a cloud. Meticulously crafted, dyed and hand loomed, these felt rugs are more than just a floor covering. They are a separate furniture piece in themselves! If you've never owned one before - buy one, and your feet will thank you for it. Twice. All these rugs can be made to order through our Custom Rug program.